Our Brand Assets
Unveil Our Brand Assets to Shape Munim’s Brand Story!
Check out our brand assets to accurately represent Munim- Accounting, Billing, and GST software. Get access to our brand guidelines, which denote Munim’s visual and verbal identity. Whether you are a partner, media professional, or client, this page is a go-to source for brand elements and how to use them.
Ensure consistency and professionalism while representing Munim- Accounting, Billing, and GST software. Get accurate logos, templates, and typography to present our brand. Review our brand assets thoroughly to ensure brand integrity across online and offline mediums.
Connect to our brand managers for further assistance.
Our Brand Positioning Statement
“Your Digital Accountant for Real-time Business Needs”
The statement positions Munim as a modern technology-driven solution offering virtual accountants for CAs, taxpayers, financial advisors, entrepreneurs, and others who wish to manage finances effortlessly. It implies users can rely on Munim – Accounting, Billing, and GST software for financial tasks managed by humans.
Driving on a digital transformation journey, Munim modernizes traditional accounting methods. We aim to resolve businesses’ real-time financial concerns and serve them with the best we have. The tagline also emphasizes Munim’s ability to generate insights and update businesses with real-time financial information.
Brand Tagline
Our tagline “Digital Munim for Your Business” projects our brand to modernize and simplify the financial management processes for the business world. It emphasizes on technological transformations and digitization journey, the software will drive your business through. Replacing the traditional accounting and manual bookkeeping methods, our brand encapsulates the thought of being your digital assistant for financial management.
The term Digital Munim connects to the Indian audience by rooting its origin from the financial manager in ancient India, but contemporary in the digital context. Altogether, our tagline signifies a modern-day solution that presents efficiency, reliability, and customer-centric software for managing business finances. It strengthens our thought process, which says, similar to the accountant, Munim will take care of all your accounting needs with the added advantage of automation, accuracy, and real-time insights.
3 Vows of Munim
Promises We Would Like to Make Before We Start Our Journey!
Simplicity
We vow to simplify complicated accounting practices for everyone.
Customer-centric Service
We promise to understand the requirements of our customers profoundly and serve them with our best solutions.
Assistance
We pledge to assist our clients in resolving their queries at every phase, right from registering with the software to exploring our features.
The face of Our Brand
Our logo is drawn from the cultural and traditional reflection of an accountant. Before the modernization of Indian culture, an accountant was a clerk who typically managed finances, records, and clerical work for businesses and courts.
Our logo is deeply rooted in Indian history and implies trust, expertise, and detailed attention to financial management. It expresses a strong connection between modern accounting practices and traditional accounting methods.
Our designers have tapped the logo into the cultural heritage showing respect to accountants who managed all the complex accounting tasks manually. Making it familiar for the Indian audience, we want to convey that we value tradition. Our accounting software carries the same expertise and reliability as accountants did in ancient India, but with an added benefit of digitizing and automating tasks.
Building Blocks of Munim
Leverage our brand assets in line with our typo face and colour palette to maintain brand recognition and visual consistency across all mediums.
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Poppins
Typography
Our brand’s typeface is clear and reliable. We use “Poppins” across the website, social content, presentations, and print media. It reflects clean, modern, and versatile appearance for Munim- Accounting, Billing, and GST software. This typeface projects us to be a forward thinking brand yet professional and rooted to traditions.
Our typeface offers warmth making it more appealing for readers without sacrificing professionalism.
Brand Chromatics
Our Signature Hues reinforce our brand’s identity and consistency across all mediums.
Prussian Blue : #1A2E47
Primary Color
We use Prussian blue as the primary color of our brand across all mediums. For our brand it conveys a sense of authority, professionalism, reliability, and dependable financial services.
Granite Gray : #606060
Secondary Color
We use granite gray as our secondary color for the sub-text. Inspired by the shade of granite stone, this color adds a sense of stability and permanence to our brand.
Blue-Crayola : #1773EA
Third Color
We leverage blue-Crayola as Munim’s tertiary color. It makes our brand inviting and engaging and projects its image as forward thinkers or innovators.
Golden Poppy : #FFC619
Fourth Color
We use the golden poppy color as the 4th color of our brand. It projects our brand as creative and innovative.
Say Hello!
Get in touch with us for media enquiries, press releases, interviews, and updates.
Connect with our team, and they will lead you on the right path.