Overview
The Growth Manager is responsible for driving scalable growth across the company by identifying opportunities, optimizing user acquisition channels, and improving customer retention through data-driven strategies. This role blends marketing, product, analytics, and business strategy to accelerate overall revenue and market share.
Roles & Responsibilities
Strategy & Planning
- Develop and execute growth strategies aligned with business goals.
- Identify high-impact channels and tactics for customer acquisition, activation, and retention.
- Work cross-functionally with product, marketing, and sales teams to align growth initiatives.
Data-Driven Optimization
- Analyze key metrics such as CAC, LTV, conversion rates, and churn to drive continuous improvement.
- Conduct A/B tests, cohort analyses, and funnel optimization to identify bottlenecks and opportunities.
- Translate insights into actionable strategies and measurable outcomes.
Acquisition & Conversion
- Manage and optimize performance marketing campaigns (Google Ads, Meta, LinkedIn, etc.).
- Explore new acquisition channels such as partnerships, influencer marketing, and referral programs.
- Enhance website and landing page conversion rates using data and user behavior analysis.
Retention & Engagement
- Collaborate with product and CRM teams to design engagement campaigns and lifecycle communications.
- Implement loyalty, referral, and reactivation programs to increase customer lifetime value.
- Monitor NPS and customer feedback to drive retention improvements.
Growth Experiments & Innovation
- Ideate, test, and scale growth experiments across multiple channels.
- Stay up-to-date with emerging trends, tools, and technologies in growth and digital marketing.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business, Data Analytics, or related field.
- 3–5 years of experience in growth, digital marketing, or performance marketing roles.
- Proven track record of driving measurable growth in revenue, user base, or engagement metrics.
- Experience in [IT industry, e.g., SaaS, E-commerce, FinTech, Accounting, etc.] preferred.
Skills
- Strong analytical and problem-solving skills.
- Proficiency in data analysis tools and techniques.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively with cross-functional teams.
- Experience with business process modelling and documentation tools.
- Knowledge of project management methodologies and tools.
Apply For Growth Manager
We are looking for creative, passionate, innovative, and motivated individuals to join our team. Apply now; grab the exciting career opportunities we have for you!