Overview
A Digital Marketing Manager is in charge of all aspects of an organization’s online marketing strategy, covering web-based research, outreach on social media, SEO (search engine optimization), newsletters and direct marketing, lead generation, brand building, and conversion. Digital marketing managers are usually in contact with IT when bug fixes need to be made. Aside from digital marketing, the manager will be involved in the management of large-scale operations as well. A major responsibility of an industry analyst is to stay current with industry trends and news. To stay on top of industry developments, the digital marketing manager job role includes reading articles and blogs to stay up-to-date with relevant issues in the industry.
Roles & Responsibilities
- Prepare social media marketing strategy and campaign by coming up with content ideas, planning the budget, and implementing it.
- Utilize various social media channels to promote the company’s products and services.
- Develop a social media marketing strategy and execute it by researching the competition and your audience.
- Act as a liaison between customers and internal teams (support, development, sales) to address queries and resolve issues.
- Increase the visibility of the company’s social content by optimizing individual company pages on social media platforms.
- Utilize the digital marketing aspects of the social media marketing roadmap to increase website traffic, audience engagement, and revenue.
- Manage digital campaigns, monitor performance reports, analyze data, and make data-driven recommendations.
- Track spending against planned budgets and ensure efficient use of resources.
- Analyze ROI metrics to evaluate campaign effectiveness and adjust strategies.
- Plan comprehensive digital marketing campaigns aligned with business objectives.
- Coordinate with internal teams, agencies, and vendors to execute campaigns.
- Ensure timely delivery, performance tracking, and reporting on key metrics.
Qualifications
- Bachelor’s degree in Business, Marketing, or a related field.
- Certifications in Google Ads, Meta Blueprint, or similar platforms.
- Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.
- Proficient in marketing automation tools.
- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).
Skills
- Google Analytics, Google Ads, Meta Ads Manager, SEMRush, or similar platforms.
- Experience in sales enablement and lead generation strategies.
- Strong analytical skills with the ability to interpret data and drive decision-making.
- Excellent communication, project management, and leadership skills.
- SEO, PPC, social media, affiliate marketing, and email marketing.
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