Overview
We are looking for a Digital Marketing Manager to lead end-to-end marketing for SaaS products serving domestic and international clients. This role suits both product companies where multiple SaaS products are managed.
Roles & Responsibilities
- Plan and execute digital marketing strategies for SaaS products in India and global markets.
- Own multiple channels: PPC, SEO, Social Media, Email Marketing, whatsapp campaign, Marketing Automation and product and company branding.
- Design and manage marketing funnels to drive trials, demos and paid conversions.
- Coordinate with internal teams (sales, support, product, tech, content, design) and clients (for service companies).
- Monitor KPIs such as traffic, leads, MQLs, SQLs, CAC, LTV and campaign ROI.
- Manage and guide internal team members or external agencies/freelancers.
- Prepare monthly and quarterly marketing performance reports and growth plans.
- Stay updated with SaaS marketing trends and tools used globally.
Qualifications
- Bachelor’s degree in Business, Marketing, or a related field.
- Certifications in Google Ads, Meta Blueprint, or similar platforms.
- Hands-on knowledge of SEO, PPC, social media, email marketing and analytics.
- Experience working either with a SaaS product company or a digital agency/service company handling SaaS clients.
- Strong communication, stakeholder management and team leadership skills.
Skills
- Google Analytics, Google Ads, Meta Ads Manager, SEMRush, or similar platforms.
- Experience in sales enablement and lead generation strategies.
- Strong analytical skills with the ability to interpret data and drive decision-making.
- Excellent communication, project management, and leadership skills.
- SEO, PPC, social media, affiliate marketing, and email marketing.
Apply for Digital Marketing Manager Position
We are looking for creative, passionate, innovative, and motivated individuals to join our team. Apply now; grab the exciting career opportunities we have for you!